EventsTag Rebrand

Art Direction - Branding

EventsTag are an Experiential Tech Agency based in London, England. With offices in Los Angeles, New York, Chicago, Sydney and São Paulo. Their original branding wasn’t reflective of their industry and business style. Here’s how that changed.

Old Branding

The old branding felt corporate, plain and unexciting. With EventsTag being in the events and experiential marketing industry; it needed to be loud, exciting and memorable.

New branding

After some exploration a new logo design was signed off. Cinema 4D was then used to model the new logo as a three dimensional neon sign.

Application

After experimenting with lighting and reflections. The model was rendered and re-imagined into the EventsTag brand.

Final thoughts

The EventsTag rebrand has been further applied to other materials such as website content, sales decks, product decks and international guidelines. The outcome had an extremely high impact, resulting in regained clients across the globe.